Looking at the global lighting market in recent years, especially in Europe and America, the demand has risen rapidly. "The output of lamps in the European market is very large, and many enterprises have gradually reduced their production costs in order to get attractive prices, which has made the lighting standards in Europe change again and again, even much lower than in previous years. Therefore, more and more export enterprises have entered this market, and the price war is becoming more and more prominent."
In addition, there are many South American countries such as Brazil and Chile, as well as emerging countries such as India and Southeast Asia. According to the introduction: "For China lamp manufacturers, while receiving international orders, they are also facing ever-changing market access requirements. How to get rid of vicious price wars, accurately grasp emerging market access and buyer requirements, and develop and occupy emerging markets has become an urgent problem for many China lighting export enterprises."
On the one hand, some lighting export enterprises do not know enough about the standards and regulations of emerging market countries, and their products can’t keep up with the latest changes in relevant standards and regulations; On the other hand, some enterprises also lack the corresponding awareness of testing and checking, the control in the production process is not strict, and the sampling inspection of finished products is a mere formality.
"In order to break the bottleneck of product transformation and upgrading, it is a good method for lamp accessories export enterprises to produce lamp strings by using low-voltage LED technology. It should be noted that production enterprises should also establish a quality acceptance system for key components, a key control monitoring system for production technology, and a sampling inspection system for finished products, and strictly implement them to prevent products from being notified and returned because they do not meet the standards."
In recent years, driven by the concept of energy conservation and environmental protection, many countries and regions around the world have stepped up efforts to eliminate traditional high-energy products. As a result, LED lamps with more energy conservation and environmental protection are more sought-after in overseas markets. "This is in stark contrast to the traditional tungsten Christmas lights in the past. The traditional tungsten Christmas lights not only consume high energy, but also use dry batteries for power supply, which is often inconvenient because the power needs to be replaced frequently for a long time." Reducing energy consumption, energy-saving and durable lamps will be the focus of the company in the future. At present, the application of LED instead of traditional tungsten filament bulbs has greatly reduced the energy consumption of products to some extent.
In the past, it often relied on exporting ordinary lamps to seize the market. In recent years, the company has also shifted its focus to the export of LED lamps. More than 90% of its products have been successfully sold to large furniture stores in Europe and America, and its market share is increasing day by day. As a result, when other traditional lighting enterprises are faced with the problems of low technical content, thin profit and poor competitiveness, the company has firmly established itself in overseas markets.
"The potential of overseas LED lamps market is still great, and it is obvious that hundreds of buyers came to consult from the 123rd Canton Fair." At present, LED lamps are also developing towards the field of intelligent lighting in generate, which, to a certain extent, makes the high-end market prospect of LED smart more clear, especially in the fields of infrastructure construction and smart home.
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However, it should be noted that the maintenance cost of intelligent lighting is relatively high, which requires enterprises to continuously develop high-end products, which has extremely high requirements for enterprises themselves.