Under the low profit, the traditional mode can no longer meet the long-term development needs of cable enterprises. At this time, it is the general trend to develop traditional industries by leveraging the tide of the Internet. As Shen Bing, Chairman of Feiya Fengda Cable Group, said at the 2015 Global Wire and Cable Conference: "Although the development level of Internet marketing in the cable industry is still in its infancy, the combination of wire and cable and Internet marketing will become the future development trend of the industry, and whoever takes the lead will have a strong advantage. At present, the wire and cable industry has the phenomena of overcapacity, vicious price competition and blocked supply and demand information. Internetization will first solve the problem of supply and demand information occlusion, so that demanders in all regions of the country can quickly find our suppliers through the Internet; Secondly, it will solve the problem of product R&D-production-sales network and intelligent operation, and carry out production management according to the demand index and market index of each region of the country; The third will solve the problem of channel distribution transformation. In the first stage, channel distribution rights will be opened to some regions of the country, and sales support, brand support and customer support will be provided to national distributors through the Internet. The internetization of channel distribution in 2015 will be a very core module of our Feiya Fengda. "